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Price Guide

What is PRICE?

The PRICE treatment comprises a method for treatment of soft tissue injuries, used both immediately following the incident of injury and during the ongoing injury management process. Correct application of PRICE has been recognised to prevent further injury or complications, relieve pain, limit swelling and accelerate the healing process by days or even months.


Applying PRICE treatment

  • Rest is an important step immediately following the injury to reduce blood flow to the injury site and help prevent any further damage from developing.
  • Ice application to the injury is a vital step to reducing swelling and pain. A Cold Pack should be applied as soon as possible after the injury occurs. The length of time and how often ice should be applied is recommended as 20 minutes for every 2 hours for the first 48 – 72 hours. However, this can vary depending on the individual being treated where 20 minutes can prove excessive to some and inadequate for others.
  • Compression brings with it two benefits, the first being the reduction in localised bleeding and swelling, and the second support of the injury and surrounding area. This can be achieved by the use of a suitable Bandage that fully covers the injury and overlaps some of the surrounding areas. IcePacks4Less stock a wide range of Dressings and Bandages to suit this application.
  • Elevation simply involves raising the injured area above the level of the heart to further reduce bleeding and swelling.
  • Refer to a doctor or professional physical therapist if the injury is considered serious, or if in any doubt over the severity of the injury.

Available Products

The IcePacks4Less Hot and Cold Therapy range includes the brand leading Koolpak products, ideal for PRICE treatment and other similar injury applications. Koolpak Instant Cold Packs provide for speedy application using a simple squeeze and shake activation, creating an ice-cold source within seconds.


  • The above information has been compiled using various sources and IcePacks4Less hold no responsibility or liability for any injury or accident caused during the use of these guidelines. The above information is intended for guidance only and should not be used as a substitute for recognised first aid courses.